Leadership
Built by someone who
lived the problem.
TrueFuel was founded by an industry insider with nearly a decade serving the gas station community across Greater Houston.
⛽ The Fuel Marketplace · Houston, TX
TrueFuel shows every jobber's net delivered price in real time — ranked cheapest first. Gas station owners compare grades, place orders, and save on every load.
The Problem
Gas station owners spend 30–45 minutes every morning comparing prices across 7+ jobber emails before placing a single fuel order.
Each jobber sends prices differently — some by email, some by text, some call. No standard format. You're manually copying numbers into a spreadsheet or your head.
A jobber says "I'll match that price." You agree. The invoice comes in higher. Now you're chasing them over text and phone calls to revise it — sometimes for days.
Need to order at 10pm when you check inventory? Too bad. You'll have to wait until morning, potentially missing the best price of the day.
Did a jobber consistently give you the best price this month? You have no idea without manually tracking it. No data means no leverage in negotiations.
How It Works
TrueFuel replaces your entire morning price-check routine with a single screen on your iPhone.
Enter your station details and your current jobber emails. We verify your account within 24 hours. TrueFuel is always free for gas station operators.
Every jobber's net delivered price is ranked cheapest first — 87 RFG, ULSD, Diesel and more in one tap. No emails. No calls. Order multiple grades in one go.
Tap ORDER NOW and authenticate with Face ID. TrueFuel sends a branded order email to the jobber from orders@truefuelusa.com with all your details.
The jobber replies directly to you with delivery time. You pay them as normal. TrueFuel invoices the jobber $25 separately — zero cost to you.
Savings Calculator
Enter your typical order size and see your estimated annual savings from smarter price comparison.
estimated saved per load by finding the best price
Register to unlock your personalized savings dashboard with live vendor price data
Why TrueFuel
Side by side — what changes when you use TrueFuel.
| What you're comparing | ✓ With TrueFuel | Without TrueFuel |
|---|---|---|
| Time spent comparing prices | Under 30 seconds | 30–45 minutes daily |
| Can order anytime | 24/7 — any time | Business hours only |
| Price match disputes | Full email record | He said / she said |
| Best price guarantee | Always ranked first | Depends on who replied |
| Order multiple fuel grades | 87, 91, ULSD — one order | Separate calls per grade |
| Order confirmation | Face ID + email record | Phone call / text |
| Jobber accountability | Star ratings + history | No tracking |
| Price alerts | Push notifications | Not possible |
| Cost to buyer | $0 (free to buyers) | Time only |
Leadership
TrueFuel was founded by an industry insider with nearly a decade serving the gas station community across Greater Houston.
Phase 2 — Coming Soon
Gas station owners with expiring long-term supply contracts list their volume history. Jobbers bid competitively for the renewal. TrueFuel earns 1% of total contract value on selection.
Also in Phase 2: Volume pricing for multi-location operators, cash-on-delivery rates, and a $1,000 vendor access fee for jobbers participating in contract bidding.
Questions Answered
TrueFuel is a marketplace that connects gas station owners with fuel jobbers. Instead of calling or emailing multiple jobbers every morning to compare prices, you open the TrueFuel app and see every jobber's net delivered price ranked cheapest first — in real time. You select the best price, add your required fuel grades (87, 91, ULSD, Diesel), and place an order in one tap. TrueFuel sends the order email to the jobber on your behalf, and the jobber replies directly to you with delivery details.
Yes. You can add multiple fuel grades to a single order — for example, 6,000 gallons of Regular 87 and 3,000 gallons of ULSD Diesel in one transaction. Each grade is matched to the cheapest available jobber for that product. Minimum order quantities (MOQ) vary by jobber and will be displayed clearly when you're logged in.
TrueFuel is a professional B2B platform built exclusively for licensed gas station operators and C-store owners. Live fuel pricing is a competitive business tool — not public information. Verified members see real delivered prices from all 9 Houston-area jobbers, updated every morning. Registration is free, takes under 5 minutes, and is verified within 24 hours.
TrueFuel is completely free for gas station owners — permanently. You pay nothing to browse prices, set alerts, or place orders. TrueFuel charges the fuel jobber $25 per confirmed order — they pay this separately after delivery is confirmed. There is no cost to operators, ever.
No — and that's intentional. You continue to pay your jobber directly, exactly as you do today. Nothing changes about your payment relationship with them. TrueFuel simply facilitates the price comparison and order placement. This keeps things simple, avoids regulatory complexity, and means there's no new payment setup required from you.
When you place an order with a jobber not yet registered on TrueFuel, we send them an invitation to join the platform. Most jobbers join quickly once they see orders coming through — it's free for them during the trial period and gives them direct access to buyers they wouldn't otherwise reach. TrueFuel can also help facilitate opening a new account with a jobber, which saves you 2–3 weeks of paperwork.
TrueFuel is currently operating in the Greater Houston, TX area covering a 2–3 hour radius, including Beaumont, Victoria, and College Station. If you are outside this area, register your interest — we will notify you when TrueFuel reaches your market and your registration will be honored at the same free terms.
Get Started
Always free for operators. No credit card. No commitment. We'll verify your account within 24 hours and have you live on the app the same day.
For licensed gas station owners, truck stops, and C-store operators in Greater Houston.
